Blackest pigment liquid eyeliner combined with magnetic properties for an ultra-strong hold. Smudge-proof formula locks in your Magnetic True Beauty Lashes for a long-lasting effect, day or night.  Wind & Water resistant; lasts up to 18 hours.  HOW TO APPLY:...

Save 25% when you bundle our NEW Aloe-Infused lash adhesive with our "A Touch of Heaven" Lash Style. Aloe-Infused Lash Adhesive: the World's First "NO-MESS, NO-TEARS" lash glue, meticulously made with sensitive eyes in mind.  With a precision-tip applicator and...

Inspired by the True Beauty whose energy is the closest you’ll feel to heaven on earth. A graceful disposition is truly brought to light in this delicate lash style with varying lengths and a light volume that gives a heavenly...

Save 25% when you bundle our NEW Aloe-Infused lash adhesive with our "A Touch of Heaven" Lash Style. Aloe-Infused Lash Adhesive: the World's First "NO-MESS, NO-TEARS" lash glue, meticulously made with sensitive eyes in mind.  With a precision-tip applicator and...

Inspired by the True Beauty who’s willing to go the extra mile to see her dreams become reality. With just a touch of personality, these full volume, medium length lashes give you an extra boost of confidence to keep reaching...

Save 25% when you bundle our NEW Aloe-Infused lash adhesive with our "As You Were Saying?" Lash Style. Aloe-Infused Lash Adhesive: the World's First "NO-MESS, NO-TEARS" lash glue, meticulously made with sensitive eyes in mind.  With a precision-tip applicator and...

Inspired by the True Beauty whose presence is so alluring, people lose their train of thought. Your captivating presence becomes even more extraordinary as your eyes are accentuated in these extra-long, full volume lashes with alluring variations and texture. While...

*NOTE: Sale items come without the original outside packaging and are Final Sale.Find your glow.What it is: A creamy, mica-infused highlighter with skin benefits. Why it works:- Cream-to-powder formulation delivers light-reflecting radiance with a soft-focus finish.- Pure pigments blended with...

*NOTE: Sale items come without the original outside packaging and are Final Sale.What it is: an easy, soft-tip organic brow pencil to fill and define brows, made with a soft-tip formulation that allows for easy, glide-on application without pulling or...

*NOTE: Sale items come without the original outside packaging and are Final Sale.Bare to bold. Mild to wild.What it is: Multi-purpose eye shadow that delivers color play that stays fresh all day - on your lids or your brows.Why it...

Save 25% when you bundle our NEW Aloe-Infused lash adhesive with our “BFF” Lash Style. Aloe-Infused Lash Adhesive: the World's First "NO-MESS, NO-TEARS" lash glue, meticulously made with sensitive eyes in mind.  With a precision-tip applicator and a non-irritating latex-free...

Inspired by the True Beauty who’s an unconditional life-long friend. Accentuate eyes that know every BFF secret in these long length, light volume lashes with an inviting tapered design that gently lift downturned eyes. Take the beauty of a friendship...