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2-in-1 Magnetic Liquid Eyeliner
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2-in-1 Magnetic Liquid Eyeliner

Blackest pigment liquid eyeliner combined with magnetic properties for an ultra-strong hold. Smudge-proof formula locks in your Magnetic True Beauty Lashes for a long-lasting effect, day or night.  Wind & Water resistant; lasts up to 18 hours.  HOW TO APPLY:...

$26.00
A Touch of Heaven Lash & Glue Bundle
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-25%
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A Touch of Heaven Lash & Glue Bundle

Save 25% when you bundle our NEW Aloe-Infused lash adhesive with our "A Touch of Heaven" Lash Style. Aloe-Infused Lash Adhesive: the World's First "NO-MESS, NO-TEARS" lash glue, meticulously made with sensitive eyes in mind.  With a precision-tip applicator and...

$26.00$19.50
A Touch of Heaven Lash Style
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A Touch of Heaven Lash Style

Inspired by the True Beauty whose energy is the closest you’ll feel to heaven on earth. A graceful disposition is truly brought to light in this delicate lash style with varying lengths and a light volume that gives a heavenly...

$14.00
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Above & Beyond Lash & Glue Bundle
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-25%
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Above & Beyond Lash & Glue Bundle

Save 25% when you bundle our NEW Aloe-Infused lash adhesive with our "A Touch of Heaven" Lash Style. Aloe-Infused Lash Adhesive: the World's First "NO-MESS, NO-TEARS" lash glue, meticulously made with sensitive eyes in mind.  With a precision-tip applicator and...

$26.00$19.50
Above & Beyond Lash Style
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Above & Beyond Lash Style

Inspired by the True Beauty who’s willing to go the extra mile to see her dreams become reality. With just a touch of personality, these full volume, medium length lashes give you an extra boost of confidence to keep reaching...

$14.00
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All Things Fierce Lash Style
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All Things Fierce Lash Style

Put it all out there in this lash style. Extra-long means extra bold, which is everything you are. Let your unwavering strength be the focus of attention in full-volume lashes with groupings that create spirited stripes as powerful as a...

$18.00
As You Were Saying? Lash & Glue Bundle
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-25%
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As You Were Saying? Lash & Glue Bundle

Save 25% when you bundle our NEW Aloe-Infused lash adhesive with our "As You Were Saying?" Lash Style. Aloe-Infused Lash Adhesive: the World's First "NO-MESS, NO-TEARS" lash glue, meticulously made with sensitive eyes in mind.  With a precision-tip applicator and...

$26.00$19.50
As You Were Saying? Lash Style
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As You Were Saying? Lash Style

Inspired by the True Beauty whose presence is so alluring, people lose their train of thought. Your captivating presence becomes even more extraordinary as your eyes are accentuated in these extra-long, full volume lashes with alluring variations and texture. While...

$14.00
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AU NATURALE All-Glowing Creme Highlighter
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-50%
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AU NATURALE All-Glowing Creme Highlighter

*NOTE: Sale items come without the original outside packaging and are Final Sale.Find your glow.What it is: A creamy, mica-infused highlighter with skin benefits. Why it works:- Cream-to-powder formulation delivers light-reflecting radiance with a soft-focus finish.- Pure pigments blended with...

$35.00$17.50
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AU NATURALE Brow Boss Brow Pencil
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AU NATURALE Brow Boss Brow Pencil

*NOTE: Sale items come without the original outside packaging and are Final Sale.What it is: an easy, soft-tip organic brow pencil to fill and define brows, made with a soft-tip formulation that allows for easy, glide-on application without pulling or...

$23.00$11.50
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AU NATURALE Creme de la Creme Eye Shadow
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-75%
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AU NATURALE Creme de la Creme Eye Shadow

*NOTE: Sale items come without the original outside packaging and are Final Sale.Bare to bold. Mild to wild.What it is: Multi-purpose eye shadow that delivers color play that stays fresh all day - on your lids or your brows.Why it...

$26.00$6.50
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BFF (Best Friend Forever) Lash & Glue Bundle
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-25%
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BFF (Best Friend Forever) Lash & Glue Bundle

Save 25% when you bundle our NEW Aloe-Infused lash adhesive with our “BFF” Lash Style. Aloe-Infused Lash Adhesive: the World's First "NO-MESS, NO-TEARS" lash glue, meticulously made with sensitive eyes in mind.  With a precision-tip applicator and a non-irritating latex-free...

$26.00$19.50

Our Best Sellers

TRUE GLUE Vegan Lash Adhesive
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TRUE GLUE Vegan Lash Adhesive

It’s similar to the original True Glue all-natural lash adhesive because it’s very safe for your eyes, skin, and lashes. But this lash adhesive also happens to be longer-lasting, due to a few additional ingredients. For instance, we used a super-mild,...

$15.00
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BFF Lash Style
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BFF Lash Style

Inspired by the True Beauty who’s an unconditional life-long friend. Accentuate eyes that know every BFF secret in these long length, light volume lashes with an inviting tapered design that gently lift downturned eyes. Take the beauty of a friendship...

$14.00
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Center of Attention Lash Style
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Center of Attention Lash Style

Inspired by the True Beauty who has all eyes are on her, without needing to say a word. Be noticed for the true beauty that you are in these extra-long and full volume tapered lashes that give a dramatic effect...

$14.00
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Goal Digger Lash Style
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Goal Digger Lash Style

Inspired by the True Beauty who uses her own hard work to go after what she wants. Amplify the look of ambition in light volume lashes with a tapered shape and medium length that gives your daytime work style a...

$14.00
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2-in-1 Magnetic Liquid Eyeliner
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New
Pre-order

2-in-1 Magnetic Liquid Eyeliner

Blackest pigment liquid eyeliner combined with magnetic properties for an ultra-strong hold. Smudge-proof formula locks in your Magnetic True Beauty Lashes for a long-lasting effect, day or night.  Wind & Water resistant; lasts up to 18 hours.  HOW TO APPLY:...

$26.00
A Touch of Heaven Lash Style
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New
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A Touch of Heaven Lash Style

Inspired by the True Beauty whose energy is the closest you’ll feel to heaven on earth. A graceful disposition is truly brought to light in this delicate lash style with varying lengths and a light volume that gives a heavenly...

$14.00
Select Options Select OptSold Out Pre-Order

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