True Beauty Lashes

summer styles for effortless beauty

This season is about returning to what makes you feel alive, with lash moments that create a subtle shift in energy. It's your time to refresh, reset, and show up with golden glow.

Pure Intentions Lash Style

$16.00

On the Radar Lash Style

$16.00

Beyond Measure Lash Style

$16.00

Down to Earth Lash Style

$16.00

SHOP ALL LASHES

Title

Experience a New Standard in Lash Personalization

Get matched with lashes based on your unique eye shape using makeup artist insight and facial harmonization.

FIND YOUR LASHES

Title

Meet the World's First
No-Mess, No-Tears
Lash Adhesive

Designed with sensitive eyes in mind.

Safe & Gentle: made with only 5 non-toxic ingredients, including soothing aloe vera

Easy Application: precision brush creates a no-mess experience delivering just the right amount of product

Certified Cruelty-free: 100% Vegan formula certified by Leaping Bunny

SHOP NOW

Truly Beautiful Love Notes

The Lash Glue That Actually Holds

I wear lash clusters all the time, and no matter what glue I used before, the inner corners would always start lifting after a few days. It was the most annoying thing because the rest of the lash would stay fine, but the corners never held. I started using the True Beauty lash glue and it’s honestly the only glue I’ve tried that actually keeps my inner corners down and fully secure. The applicator makes such a big difference too. It’s really easy to control, so I can apply it precisely without getting glue in my eyes, and it doesn’t burn at all. The formula feels comfortable, not irritating, and once the lashes are on, they stay put. If you wear clusters and struggle with inner corner lifting, this glue genuinely changed the game for me and is 100% worth it!

- Samara S.

Please never stop making this lash adhesive!!!

Ok, I am OBSESSED with lashes. So you could imagine my despair and disappointment when I developed an allergy to band lash adhesive! Lucky for me, I had bought MULTIPLE of the glue I developed an allergy to (fun times). I tried 3 other adhesives and they all turned out the same. Puffy, itchy eyelids for 3 days. The agony! Until I came across this product!!! I did hours and hours of research, because, like I said… I love lashes. This product has much fewer ingredients than most adhesives so I was a bit skeptical, plus there weren’t too many reviews on this product in comparison to other adhesives. Well, let me tell you… this product is AWESOME!!

- Heather H.

Highly recommended for all lash enthusiasts!

This lash glue is a terrific value! you get 5ml and a little goes a very long way! dries down clear and tacky and has a nice strong grip, i have been able to make both strip & cluster lashes last me about a week or so, so not only am i getting my money's worth from the glue but i am also able to make a pack of lashes last waaay longer than normal! I have both sensitive eyes and skin, along with some topical allergies and so far this glue has not bothered me one bit!

- Amanda G.

It’s phenomenal and is actually made for sensitive eyes.

As someone with extremely sensitive eyes on top of a latex allergy, this lash glue is an absolute godsend. I’ve tried a variety of “latex-free” lash glue in the past and have run into two problems, either they don’t make my lashes stick on well, or they burn my eyes. I’ve used this lash glue numerous times now, and never had a single issue with it. It offers hours of hold, while actually being gentle on sensitive eyes. My eyes haven’t had any allergic reactions to it nor have they become irritated or puffy, and my lashes have stayed on until I’ve removed them. And unlike other lash glue for sensitive eyes, this one actually dries clear and looks seamless. I can’t recommend it enough.

- Rose

Title

Shop by Collection

The Effortless Edit

Wispy, lightweight lashes with a soft volume for the no-makeup-makeup look

The Textured Edit

Styles with distinct lash segments to create high-contrast definition

The Romance Edit

Doll-effect and soft glam styles that add instant allure for events and nights out

Woman of Worth (WOW!) Lash & Glue Bundle

Bundles Are Better

Pair your favorite lash with our best-selling Aloe-Infused Lash Adhesive and save 25%

$32.00

$24.00

SHOP BUNDLES NOW

* Free shipping on orders $35+

Title

We believe true beauty starts with who you are. Join us in our mission to redefine beauty and learn how your purchases support mental health initiatives.

ABOUT US

summer styles for effortless beauty

Pure Intentions Lash Style

On the Radar Lash Style

Beyond Measure Lash Style

Down to Earth Lash Style

Experience a New Standard in Lash Personalization

Meet the World's First
No-Mess, No-Tears
Lash Adhesive

Truly Beautiful Love Notes

Shop by Collection

Bundles Are Better

GET 25% off your first lashes order

The Goods

Legal Stuff

Cruelty-Free Promise

summer styles for effortless beauty

Pure Intentions Lash Style

On the Radar Lash Style

Beyond Measure Lash Style

Down to Earth Lash Style

Experience a New Standard in Lash Personalization

Meet the World's First No-Mess, No-Tears Lash Adhesive

Truly Beautiful Love Notes

Shop by Collection

Bundles Are Better

The Goods

Legal Stuff

MY BAG (0)

MY ACCOUNT

SIGN UP

Sign up for a FREE VIP Account!

SIGN UP

Drop Us A Line

Meet the World's First
No-Mess, No-Tears
Lash Adhesive